About Us

THE TRUST OF CHAMPIONS

Creative! High-Performance! Custom-Made!

Our mission

At Paniko, we transform ideas into jerseys, and passions into design.
Our mission: to make every outfit a unique field of expression, where athletic performance meets a striking aesthetic.

Ready to create something unique?

Paniko is much more than an equipment supplier:
it is a creative partner for anyone who wants to make their outfit a true tool of expression.

Start my project

A story of passion

Paniko is an independent Swiss brand born from the meeting of two passions:
high-level sports and graphic design.

Founded by a former professional hockey player, the brand has its roots in the locker rooms, on the fields, and by the ice rinks — where team spirit is built, where visual identity takes on its full meaning.

Since childhood, its founder has been fascinated by the power of shapes, colors, and the impact a simple jersey can have on group dynamics.
What started with designs for friends and local clubs has become a full-fledged adventure: Paniko, a brand dedicated to creating 100% custom sports apparel.

Today

Paniko supports clubs, athletes, fans and artists from all backgrounds —
from hockey to tennis, including triathlon, football, basketball or running.

Every piece signed by Paniko is more than just clothing:

it is a visual signature, a symbol of belonging, a declaration of identity.

Still have doubts?

What do we do?

Paniko creates custom jerseys for all sports:

  • Hockey
  • Football
  • Basketball
  • Golf
  • Volleyball
  • Triathlon
  • Tennis
  • Running
  • and much more.

We also design custom textile merchandising — polos, caps, beanies, etc. — for clubs, brands, events or artists who want to stand out.

Why choose Paniko?

Because every project is a creative challenge.
With us, a client's idea becomes a striking design thanks to a winning trio:

  • Strong art direction

  • Attentive listening

  • Technical mastery of sports constraints

The result? Impactful designs, tailored fits, reliable production.
Visual identity meets on-field functionality.

Who is Paniko for?

Paniko is for:

  • Sports clubs

  • Amateur or professional athletes

  • Artistic collectives

  • Brands or events

In short: for all those who want to display their identity and leave a lasting impression on the field as well as on the streets.